Aston Villa are reportedly set to double our revenue compared to our 2021/22 earnings as we continue to see growth on and off the pitch.
From a sporting perspective, we’ve been on an incredible journey in recent years, but most notably since Unai Emery was appointed in October 2022.
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Having cemented our place in the Premier League, we’ve gone on to steadily climb the standings before qualifying for the Champions League, while continuing to improve and build a squad capable of competing for major honours.
In that regard, we’ve made significant progress in a relatively short period of time, but in order to sustain and build on that continuously in the coming years, it has been imperative to match that off the pitch from a business perspective.
Villa’s President of Business Operations, Chris Heck, hasn’t been universally approved of amongst fans, and some of his decisions haven’t been particularly popular or arguably the correct ones when it comes to putting the supporters first.
Nevertheless, he has ultimately done the job that he was hired to do it seems, as Sportico report that Villa’s revenue for the 2024/25 season is expected to be between £360m and £370m, which is up from the £179m earnings posted in the 2021/22 campaign.
Naturally, failure to qualify for the Champions League again next season will deliver a big hit to our outlook, but through strategic investments and capitalising on commercial opportunities and expanding the club’s reach, we’re hopefully continuing to put in place the building blocks required to rival the top clubs in the league on a regular basis.
Sportico note there has been investment in Villa Park and Bodymoor Heath, hospitality offerings have significantly increased while gate revenue has gone up substantially, there are plans for new infrastructure and business opportunities in and around the stadium while we continue to host music concerts at the ground.
Coupled with new sponsorship deals, most notably for our kit with Adidas and Betano, it will hopefully help us deal with any fall off we see if we don’t qualify for Europe’s premier club competition next season, but with Villa’s value touted to now be over £1billion, as per the report above, Heck and the ownership have seemingly done excellent work thus far.
Interestingly, the report also outlines the stakeholders at the club with Nassef Sawiris and Wes Edens owning 34.4 percent of the club each, while private equity firm Atairos own 31.1 percent.
There are both sporting and investment demands on the club now as we look to compete at the top, and hopefully we can continue to be successful on and off the pitch to continue to develop and emerge as a real threat both domestically and in Europe in the coming years.